PrimeLead AI — Digital ROI Assessment

PrimeLead AI — Digital ROI Assessment | Primeforce Tech Ltd

⚠ PrimeLead monthly cost exceeds 20% of total monthly benefit — ROI may appear marginal. Review subscription against pipeline scale.

⚠ Payback period exceeds 12 months — review assumptions with client or explore a phased deployment.

⚠ Negative ROI detected — check inputs or renegotiate subscription pricing.

✓ Exceptional ROI (500%+) — this is a very strong closing argument. Lead with the annual net ROI figure.

Step 1 — Prospect & Business Inputs

Complete all fields. Every metric updates live as you type.

A — Prospect Information

Company / Developer Name

Assessment Date

Contact Person

City / Location

Company Type

Number of Active Listings

B — Current Business Metrics (Monthly)

Monthly Inbound Leads i Total leads received per month across all channels — website, WhatsApp, social, referrals, etc.

% Leads Currently Followed Up i Percentage of inbound leads that receive any human response within 24 hours. Industry average in Kenya is 30–50%.

% Follow-Ups → Site Viewing i Of leads that are followed up, what percentage actually book and complete a site viewing?

% Viewings → Closed Sale i Of site viewings completed, what fraction results in a signed sale or paid reservation?

Average Unit Price (KSh) i Blended average selling price across all unit types in the portfolio.

Avg Commission / Margin % i As a percentage of the unit price. Agents typically earn 3–7%; developers use gross margin %.

Monthly Staff Cost — Lead Handling (KSh) i Total salary and overhead for all staff whose primary role includes responding to and managing inbound leads.

PrimeLead AI Package / Monthly Subscription (KSh) i Select the recommended PrimeLead AI package. The monthly subscription is applied automatically to the ROI model.

Implementation / Onboarding (KSh, one-time) i One-time setup, integration, and onboarding cost. Paid in Month 1 only.

The implementation cost may change based on the customisation scope on onboarding.

C — PrimeLead AI Impact Assumptions

PrimeLead Follow-Up Rate (%) i PrimeLead AI responds to 98% of all inbound leads within 60 seconds, 24/7. The remaining 2% accounts for duplicate or spam submissions.

Follow-Up → Viewing Multiplier i Real-time response dramatically increases booking rates. A 1.8× multiplier means your viewing conversion rate increases by 80% due to faster, more consistent follow-up.

Viewing → Sale Multiplier i Pre-visit nurturing and qualification via AI improves lead quality at the viewing stage, resulting in higher close rates.

Staff Time Saved by Automation (%) i Percentage of current lead-handling staff cost that can be redirected or eliminated once PrimeLead handles initial response and qualification.

100

Leads/Month
(Current)

100

Leads/Month
(With PrimeLead)

+53%

Follow-Up Rate
Uplift

+1.8

Additional Sales
/Month

KSh 0

Total Monthly
Benefit

KSh 0

Annual Net ROI
(After Costs)

Step 2 — Pipeline Impact Model

Live model — updates instantly as you adjust inputs above.

Pipeline Metric	Without PrimeLead	With PrimeLead AI	Difference
Monthly Inbound Leads	—	—	—
Leads Followed Up	—	—	—
Follow-Up Rate	—	—	—
Site Viewings per Month	—	—	—
Viewing Conversion Rate	—	—	—
Sales Closed per Month	—	—	—
Gross Revenue (KSh)	—	—	—
Gross Commission / Margin (KSh)	—	—	—
Staff Cost — Lead Handling (KSh)	—	—	—
PrimeLead Subscription (KSh)	KSh 0	—	—
Net Margin (KSh)	—	—	—

Step 3 — ROI Headline Numbers

Full financial impact of deploying PrimeLead AI at current pipeline scale.

Monthly Impact

—

Incremental Monthly Margin

Extra commission generated monthly

—

Monthly Staff Saving

Lead-handling costs replaced by AI

—

Total Monthly Benefit

Combined monthly financial uplift

Annual Impact

—

Incremental Annual Margin

Full-year uplift in gross margin

—

Annual Staff Saving

Full-year automation saving

—

Total Annual Benefit

Full-year total financial benefit

ROI Summary

—

PrimeLead Annual Cost

12 months subscription + onboarding

—

Net Annual ROI

Total benefit minus all PrimeLead costs

—

ROI %

Return on PrimeLead investment

—

Payback Period

Months to full cost recovery

Pipeline & ROI Visualisations

Lead Pipeline: Without vs With PrimeLead AI

—

Monthly Revenue & Margin Impact

—

Annual ROI Breakdown

—

Projected 12-Month Cumulative ROI

—

Sales Conversion Funnel

—

Step 4 — Website Engagement Audit

Score the prospect's current digital presence. Takes 10–15 minutes on-site.

⌄

Criterion / Check

Score

Live Chat Widget

Check bottom-right corner — Intercom, Tidio, Freshchat

WhatsApp Integration

Header, footer, floating icons — click to test if active

Unit Inquiry / Lead Capture Form

Any listing → Enquire Now / Book Viewing button?

Business Hours Response (TAT)

From TAT test — did a human respond within business hours?

After-Hours Response

Submit inquiry evening/weekend — did they respond?

Response Quality

Did first response address pricing, availability, next steps?

Channel Coverage (# active channels)

Count: email, WhatsApp, live chat, phone, social DMs

Online Site Visit Booking (self-serve)

Can prospect book viewing fully online? Test the full flow.

Virtual Tour / Video Content

360-tour, YouTube, Matterport, floor plan downloads?

CRM / Pipeline Tracking Visible

Job listings, LinkedIn posts, or direct ask about CRM use

Engagement Score

0 / 25 Digital Laggard

Complete the audit above to see the recommended pitch angle.

Step 5 — Inquiry Response Time Test

Send a test inquiry via each channel. Record sent time and when a human responded.

⌄

Channel	Sent Time	Auto-Reply?	Human Response Time	TAT (Mins)	Score /2	Notes

—

Fastest Human Response

—

Average Response Time

—

Channels with Active Response

< 60 sec

PrimeLead Benchmark — ALL channels, 24/7

Step 6 — ROI Summary — Ready to Present

Auto-populated from all inputs above · Acme Realty Ltd ·

—/25

—

Engagement Audit Score

—

Additional Sales/Month

—

Annual Net ROI

—

Payback Period (Months)

Pipeline Comparison

Metric	Without PrimeLead	With PrimeLead AI	Uplift
Monthly Leads Followed Up	—	—	—
Site Viewings per Month	—	—	—
Sales Closed per Month	—	—	—
Monthly Gross Margin (KSh)	—	—	—
Monthly Staff Cost (KSh)	—	—	—
Monthly Net Margin (KSh)	—	—	—

ROI Headline Numbers

Metric	Value
Incremental Annual Margin	—
Annual Staff Cost Saving	—
Total Annual Benefit	—
Total PrimeLead Cost (Annual)	—
NET ANNUAL ROI	—
ROI %	—
Payback Period	—

TAT Summary

—

Fastest Human Response

—

Avg Response Time

—

Channels Active

< 60 sec

PrimeLead Benchmark

Notes / Next Steps