Currently, there's a flux of Customer Relationship Management solutions in the real estate market. As a house unit seller or a land seller, you can easily get overwhelmed and end up choosing the wrong CRM. However, how do you choose the right one for your needs? Here is what to look for in a real estate CRM

• Targeted Marketing: A good CRM automates marketing campaigns for the captured leads. Imagine creating drip email campaigns with pre-designed templates and using various media to nurture relationships with potential clients. Sounds interesting, right? Integrated marketing tools to consider include WhatsApp, bulk Emails and SMS.
• Seamless Deal Management: A CRM ought to act like an extended sales funnel. It should smoothly track deals, segment your pipeline, and provide valuable customer and deal data for insightful analytics. It should also be able to reduce bureaucracy that can derail the sales progress.

• Comprehensive Financial Report Dashboards: Access to financial data is very important. Easy-to-understand insights enable one to act intelligently. A CRM system should compile all reports and present them on dashboards making you aware of your financial progress. Important reports include the funds received from clients, your financial health, budgets and commissions.
• Mobile Accessibility: Today, mobile access to any system is very important. Look for a CRM that offers either a mobile application or a user-friendly mobile version with features such as live communication or even messaging app integration. This will enable you and your team to be abreast of your activities wherever you are at any time.
• Seamless Integrations—Integrations are the backbone of any workflow. It should be able to integrate with the likes of QuickBooks Online (QBO), banks and some communication apps such as WhatsApp, to make one's workflow easy with respect to data flow, communication and user experience.

Introducing PrimeForce: Your All-in-One Solution.

Finding the right CRM is a very daunting task. But look no further than primeForce. Built specifically for real estate, PrimeForce is a full-service CRM that has strong marketing and deal management at its core, along with reporting and access on the go—all seamlessly integrated. With PrimeForce, you get to focus on building relationships and closing deals; the software will do everything else.