In today’s world, a CRM is a must have for any real estate business that want have maximum output but to maintain a competitive advantage as a CRM business you must have a plan and strategy. A property management CRM stores and consolidates data and information that relates to sales, tenants and financial into a central database. In precision, a CRM centralizes all customer facing and business facing information and operations.

Property management CRM stores the data they receive on the servers that are mostly cloud-based. This implies that the data stores could be accessible to unauthorized people if not well secured. Luckily technology keeps on advancing and thus many solutions have been developed to make sure that CRM systems are more stable tomorrow than they are today.

Real Estate CRM Software Features that ensure data security

Some of the beneficial features that come up with a real estate CRM system to ensure data protection, security and accessibility are-

Features that enhance data protection, accessibility and security in real estate include:

Selective data access to different users

CRM Software lets you oversee the access and control of your data, which is beneficial for data protection. The Administrator decides who can access specific transactions and data sets. The user interface includes various levels of authorization for pages and data.

A user can only view links to pages that the Administrator has granted them permission to see. Even if users have the exact URL of a restricted page, they won't be able to open it.

Authentication

Authentication of a user's credentials before granting data access is a fundamental security feature of CRM System. This process is typically difficult to disable or bypass, complicating efforts for attackers to infiltrate the database.

There are multiple ways to implement authentication in CRM system. The most common method is two-factor authentication (2FA), requiring users to set up different login methods to access the service. Many users choose a password and a code sent via text message or email. With 2FA in place, a hacker would need to gather all sets of information and combine them to access the database, which is challenging due to the numerous permutations and combinations involved.

Transactions Auditing

Many CRM Software packages can audit any transaction within the system, including modifications to account data, adding an extra layer of security. For instance, changes to a security policy, user's status or a field on an order screen can be logged and reviewed. The audit log tracks data changes, new transactions, and even questions related to specific records and fields. This capability gives you full control over implementing restrictions and flexibility in your security policy.

Monitored and Confidential Data Access

Ensuring data security in cloud-based CRM Software involves several critical aspects, including login protocols, employee access, password resets, and the physical acquisition of cloud servers. As customers entrust their sensitive information to service agents, it is your responsibility to keep this information safe and confidential.

CRM Software enables the use of encrypted data lines for phone and email communications with customers and protects this data with firewalls and VPN methods. To prevent unauthorized access to customers data via employees' laptops and login credentials, you can enforce limits on the number of logins attempts and implement session timeouts.

Moreover, each service agent's access to customer data can be restricted based on their role and responsibilities within the customer support system. Various standards are established to determine permissions for accessing customer data or outsourcing it to external devices, alongside role-based access controls.

The Bottomline

Innovations in data security are crucial as CRM systems become vital to real estate operations. These systems are adaptable and ready to tackle current market challenges. Excellent security and control solutions are essential. Businesses should focus on these parameters and seek CRM security systems that incorporate a mix of the features mentioned above.